You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

creating ads that include terms or phrases people are searching for
creating relevant ads and keywords, but not using ad extensions
creating ads that link to a generic landing page
creating relevant keywords and ads, and using ad extensions – CORRECT


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