Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Install a new conversion tracking code
Monitor overall changes in clicks received
Compare average CPA and conversion rate before and after using target CPA bidding – CORRECT
Enable and disable target CPA bidding every other day to observe differences


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