Match each of the following conversion metrics that you can use to view conversion data with the correct description.

Match each of the following conversion metrics that you can use to view conversion data with the correct description.

1 Conversion rate (Conv. rate)
2 Cost per conversion (Cost/conv.)
3 Conversion value per click (Conv. value/click)
4 Conversion value (Conv. value)
5 Conversion value per cost (Conv. value/cost)

Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column (2)
Estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions (5)
Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views (1)
Is the sum of conversion values for your “Conversions.” You have to enter a value for your conversion actions (4)
Is your total conversion value divided by the number of eligible clicks (3)


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