Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

She doesn’t have to think of all the related saucepan keywords. – CORRECT
She can explicitly choose keywords to ignore.
Her ad will only show for “blue saucepans.”
She can easily select the color she wants to focus on. – CORRECT
She can choose the exact searches her keywords will match.


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