If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift – CORRECT
Clicks, calls, and sign-ups
Sales and purchase intent lift


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