How Social Media Impacts SEO?

Most businesses understand that an online presence is crucial for success these days. Social media is a big part of that. Companies that want to make their brand more visible need to use social media to engage with potential customers and social media platforms allow them to do that. Search engine optimization (SEO) is the best way to get more people to visit a site. It means to optimize a website to help it rank higher for certain search times on search engines. But what effect does social media have on SEO? When search engines index a site for content and other factors that will determine its place in the rankings, social media is not one of the factors that are taken into consideration. However, they can still affect your rankings. Here’s how:

Increased Traffic

If your social media strategy is sound, then it will lead to more people visiting your site. The more people that visit your site, the more “authority” it will have for search engines. The most important thing is that your social media posts are engaging and draw in users. Put a link to content on your website so that you will get more visitors. If your engaging posts are also getting shared, then it’s even better.

Increases Your Brand Recognition

Brand recognition is what every business is looking for in the market. They want to stand out from the crowd and have people recognize their brand whenever and wherever they see it. Having engaging content on social media will also lead to posts getting shared with others. If you have included links to your site, then search engines will read those and give your site more authority. Authority correlates to how reputable your site is. The more links to your site, the better.

Larger and Longer Presence Online

Search engines take into account how long content has been relevant online. This means that if people are still reading a post long after it was first published, then it will be given more weight than posts that have sat dormant for a long time. With social media, you can re-post certain content yourself so that it is always getting read by new people, who may then share it with their contacts and followers.

Social Media Helps Local SEO

Local SEO is one of the most important aspects of SEO strategies for businesses that operate on a local level, like service companies, for example. One thing that search engines look for is consistency. With social media, you can have your physical location listed on your profile, along with a quick bio that can include keywords. If you also have your phone and contact information listed, then you will have yourself a very SEO friendly social media presence.

Everyone knows that a social media presence is necessary to be successful in this day and age. The main issue is understanding how it can help, and what you can do to make it happen. Social media definitely has an impact on SEO, and now you know how to take advantage.