Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

measures trends relating to the search terms people have used before seeing your ad
focuses on getting customers to complete an online purchase
shows you which ads lead to customer actions that have value for your business – CORRECT
automatically gives you personal details about the people who convert


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