Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Create multiple campaigns, each with a set of related keywords
Create campaigns based on the structure of his client’s website – CORRECT
Create one campaign with a broad selection of keywords
Create one campaign for all the products his client offers


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