An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Test different cost-per-click (CPC) bids – CORRECT
Test only one version of your ad text
Lower the cost-per-click (CPC) bids and increase the budget
Delete keywords that are generating the most clicks


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