An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Repeat the keyword as many times as possible in the ad text.
Delete the keyword and add the keyword to the campaign again
Modify the ad associated with that keyword to direct to a highly-relevant landing page – CORRECT
Increase the daily budget for the campaign in which the keyword is located


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