An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

The advertiser’s landing page is down for maintenance
The edited ad is less relevant to the keywords in the ad group
The advertiser’s budget has been depleted – CORRECT
The edited ad has a lower conversion rate


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